For our brief, we were tasked to to create a series of two transit advertisements that communicates a singular positioning statement for Kit Kat. One will utilize a moving/interactive lightbox and the other one will be a static lightbox. 

With our objective to encourage young consumers (14-25 yr olds) to have a break from their busy life and enjoy Kit Kat, we decided on a casual tone for our advertisements to get them to slow down a bit and relax. With the headline, “It’s alright, some things are meant to be broken”, we made the ads eccentric to be able to draw our target audience’s attention.