Clever Little Tailor is a branding project in the truest sense. From the hand-painted sign on the door, the foil stamped business cards, uniforms, website — to the design, build and project management of the space itself — every aspect of the small Adelaide bar on Peel Street was considered by Xtra Shiny to reflect the soul of a place where discerning adults go to drink quality liquor. Subscribing to the idea that brand is so much more that a logo — Clever Little Tailor is a pioneer of Adelaide’s burgeoning small bar scene.