The goal of this advertising campaign is to talk to the public about helmet safety , why they should wear helmets , and offer education on which type of helmet is best for specific activities. As a campaign our strategy is to stress the importance of how helmets can protect riders from brain injury, our application will be an interactive element in which they can input their riding styles and receive suggested helmets for their activities. We will offer a helmet fitting at REI to help encourage users to get the proper fit and style for their routine or sport.