A sawmill is a place of manual work, for hundreds of years nothing has changed in the processing of wood. However, wood is currently experiencing a renaissance, just like the traditional trades in general, and a younger generation is taking over in the Niederl sawmill. We wanted to visually tell the whole story of tradition, the generation change and manual work in the new branding. A serif font for the heritage, a sans serif font for the new generation, and the handwriting for all the physical work.
