The Kilele Yogurt* is product series of flavoured yoghurt that came with some varieties of flavours, those are orange, blackberry, strawberry and vanilla. The main market of this product is active children and young adult striving for a healthy diet.
CLIENT: Triple B Dairies Limited
BRAND: Kilele Yogurt*
THE BRIEF
Project Description:
Kilele Yogurt* Brand Logo, Packaging, and Concept
Introduction:
The purpose of this project is to create a compelling and visually appealing brand identity, packaging design, and advertising concepts for "Kilele Yogurt*."
Kilele Yogurt* is a new and innovative yoghurt brand that aims to provide consumers with a refreshing and healthy dairy product. The brand seeks to stand out in the market by offering a unique combination of taste, quality, and sustainability.
Brand Look:
The brand look for Kilele Yoghurt should embody a sense of freshness, vitality, and natural goodness. The logo and visual elements should evoke a feeling of health, purity, and simplicity. The design should be modern, clean, and vibrant, reflecting the essence of the product and appealing to a wide range of consumers, including health-conscious individuals and families.
Logo Design:
The logo should be the centrepiece of the brand's visual identity. It should feature the name "Kilele Yogurt*" [*Not Yoghurt] in a distinctive and legible font, accompanied by a symbol or icon that captures the essence of the brand. The symbol could incorporate elements such as a fruit, a yoghurt swirl, or a nature-inspired motif to convey the natural and refreshing attributes of the product.
Colours: Use of vibrant and fresh colour palette that catches the eye. Incorporating colours that align with the different flavours of the yoghurt, creating a visual association.
Packaging Design:
The packaging design should reflect the brand's core values and appeal to the target audience. It should be visually striking, eye-catching, and easily recognisable on store shelves. The package should prominently feature the brand logo, along with appetising product imagery that showcases the various flavors and ingredients. The packaging materials should be eco-friendly, reflecting the brand's commitment to sustainability.
Packaging Types: We Created concept designs for different packaging formats, including single-serving cups, multipacks, and larger containers. Keeping in mind the practicality of the packaging and the ease of use for consumers.
Advertising Concepts:
Develop advertising concepts to promote the Kilele Yogurt* brand across various media channels. The concepts should effectively communicate the brand's key messages, capture the target audience's attention, and evoke a desire to try the product. Consider different advertising mediums, such as print ads, digital campaigns, billboards, and social media content.
Advertising concept ideas:
Lifestyle Imagery: Showcase individuals enjoying healthy foods while enjoying Kilele Yogurt*. Highlight the product's versatility as a snack.
Natural Ingredients: Emphasise the brand's commitment to using high-quality, natural ingredients by featuring visually appealing images of fruits, dairy farms, or landscapes associated with the product's sourcing.
