This was a self initiated brief I wrote myself after becoming aware of Camel Valley and visiting the 

Vineyard. I wanted to show the Brand from my perspective as how I perceive it to be.  

 

Re brand Camel Valley to look more like a premium Cornish wine. 

 

Camel Valley wine is grown and made in Nanstallon Bodmin by the Lindo family. The first vines were

planted in 1989 and in the last 20 years they have won 242 awards including 3 international wine 

challenge trophies, 5 gold medals, 2 decanter gold’s, 4 trophies in world sparkling wines championships 

and in 2002 won Waitrose drinks producer of the year award. The wine is sold internationally and served in many restaurants in Cornwall.

The label design is slim and narrow to match the elegant bottle shape. The edge of the label is cut to the shape of The River Camel, which the Vineyard is situated above. The river shape edge would be foiled, as would the logo, to bring attention to them and to add an extra element of luxury to the label

Branded stationary; letterhead, envelope and business card