Pure Joy is a range of pasta by Harvest Field's, mainly focused to women who are career minded but still loves to cook during the weekends. Harvest Field's main aim is to be sophisticated, natural and to feel satisfaction. Their healthy formula aims to create a sense of saticfaction after cooking and eating it.
The regular packaging is in a hexogon shape, it's strong and bold structure will relate to career minded ladies. It is also made up of textured card for users to enjoy the the organicness of the product. Not just texture, but the windows and illustrations shows how the product is mostly made of wheat and how healthy it is. Hence, 'Pure Joy', an instant knowing of happiness when cooking pasta.
Packaging Design school project. Entire project was done in 3 weeks. Illustrations self generated.
Pure Joy's range of pastas. Spaghetti, Fusilli and Pennies.
Each packaging is in a hexogon structure, has 4 windows and is differentiated through it's pale pastel colours.
Having such a variety of colours just shows happiness.
Side profile of Spaghetti
Pastas like Spaghetti, Linguini and Angelhair would be contained in long structures.
Side profile of Fusilli
Side profile of Penny
Pastas like Fusilli, Penny and Farfalle would be contained in fatter and shorter structures.
Thanks for viewing my project! :)
