Brand identity project for Noun Jewels, a contemporary and youthful jewelry brand, selling delicate, simple and accessible commercial jewels. The project covered the development of a complete brand strategy, visual identity, brand guidelines and brand applications, as well as the production of photographic content for the brand’s promotion.
I created a fresh, simple, versatile, and approachable identity, with a touch of elegance and refinement. On the one hand, the use of a serif font with a classic and sophisticated design, as well as the introduction of details and thin sinuous lines, provide the logotype with elegance, gentleness and femininity, which link it directly with jewelry's imaginary and Noun's corporate values. On the other hand, its simplicity and expressive brevity, evoke the brand's freshness and modernity.
Roles — Graphic Design, Creative Direction, Photography
