Supporting women worldwide, Avon is a global beauty company that celebrates innovation, honesty, inclusion and beauty. Avon started its presence in Turkey in 2013.
I worked as Creative Team Leader at Avon Turkey from 2016 to 2018. During this time, I led the team of Art Directors and Graphic Designers responsible for concept creation and execution of celebrity and product photography, and visual design. We delivered successful campaigns in partnership with local celebrities, actors and actresses including Burcu Esmersoy, Dilan Cicek Deniz, Pelin Karahan and Serkan Cayoglu. I showcase below visual highlights from this period, including cover artworks, campaign photography, and visual design. Contributors: Avon Creative Team, PPR Production.
The cover art work above is created as a part of an integrated marketing campaign for launch of Velvet Luminosity lipstick. We have collaborated with Actress Dilan Cicek Deniz for the campaign, and created the theme "Dilan's new favourite".
The cover art work above is created to announce the launch of Avon Life fragrance from Kenzo Takada. We've used 3D CGI background for this artwork, and positioned the beautiful fragrance bottle itself as the hero element.
The cover above is created in collaboration with Actress Pelin Karahan, as a part of the fragrance festival integrated marketing campaign. We've completed the theme with the flower wall concept, referring to the ingredients of fragrances.
We worked on developing the concept and creating campaign visuals for "Feel" jewellery collection, as a part of Guliz Aydin and Avon's collaboration. The collection is complete with a necklace, earrings, wrist band and a wring. With its reference to yin-yang the collection is elegant yet powerful. Inspired by the simple elegance of the collection itself, we created a product focused campaign photography, keeping hair, make up and background in a minimal approach.
Below visuals showcase the powerful merchandising design examples we delivered, visualizing the product information and price points in a clear and engaging way.
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