identity + environmental campaign for the historic stockyards district of kansas city, missouri. we developed this project from the ground up, spending several weeks gathering research and building strategy. the result was a grassroots campaign of sorts to encourage foot traffic in the district. stickers, ghost signage, murals, and wooden nickels add to the existing aesthetic and make the environment much more interactive.

 

emily austin, anna defazio, and i worked with professionals from dmh advertising + kem studio to imagine this fresh version of the kc stockyards.