Client: Ernst & Young.
Role: Creative direction. Concept design. Content writing. Copy writing.
One of a several blended learning concepts developed for a range of clients including Barclays
and Deloitte. The concept encouraged cross discipline learning and development by providing
a range of learning tools and resources across multiple platforms including news portals, bite
sized learning apps, and a forum based website. Each learning concept was accompanied with
a full marketing and communications strategy to ensure the programmes could be promoted
powerfully and effectively within each organisation.
