Clio muse asked us to create a brand identity for their startup, an up coming museum-oriented project “Clio Muse app”. Originating it’s name from Clio, a muse from the greek mythology dedicated to history, this application is aiming to make museums more interesting and fun for their visitors. We came up with a few ideas, trying to visualize and combine different notions, such as education, fun, expression and curiosity,
while making the app’s icon recognizable, by using bright colors and clear shapes. The final logo was chosen for it’s clarity and playfulness, compined in a compact shape.
In this project we collaborated with Dimitra Arkoudari
