Oy Vey! Yiddish translation of My God!
Oy Vey! It represents the family, things made by hand; food carries historical weight. 
Every time we prepare challah or pastron, we preserve history,

The Challenge was through identity to bring to 2023, an ancestral proposal and a gastronomic consumption with more than 200 years. With a bit of humor and the great illustrations by Nahuel Rollan.


​​​​​​​Client: Oy Vey!
Agency: Santiago y Nicolás
Art and Creative Direction: Nicolás Smud

Brand
Brand Design: Nicolás Smud
Graphic Design: Delfina Lopez Davio

Ilustrations
All Characters: Nahuel Rollan


Architecture 
Julieta Kompel and Ohio estudio

Brand Photos: Gixa estudio y David Lemcke
Special thanks: Julieta Kompel, Pablo Kompel and Nicolás Kompel

OyVey
Published:

OyVey

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