Project: King Arthur® Flours Catalog
Client: Gourmet Management Panama
Overview: This project involved the design, layout, and product photography for the creation of a catalog intended to showcase the differences and advantages between Panama's national flours and the renowned King Arthur® line of flours. The catalog served as a vital sales support tool for introducing King Arthur® flours into the Panamanian market.
Key Components:
.: Design and Layout: Creating a visually appealing and informative catalog layout to effectively communicate the unique attributes of King Arthur® flours compared to national brands.
.: Product Photography: Conducting product photography using a Canon Rebel SL2 camera to capture high-quality images of each flour variant, highlighting their textures, packaging, and key features.
.: Print and Web Optimization: Ensuring the catalog was optimized for both print and digital formats, allowing for seamless distribution across various channels.
.: Sales Support: Providing essential information and visuals to support sales efforts and educate consumers about the superior quality and benefits of King Arthur® flours.
Outcome: The King Arthur® Flours Catalog stands as a comprehensive and visually compelling resource that effectively communicates the value proposition of King Arthur® flours in comparison to national alternatives. Its strategic design, informative content, and captivating product photography contribute to its effectiveness as a sales support tool in penetrating the Panamanian market.
