World premiere of the brand's new bus Solaris 18 Hydrogen was a huge challenge. And this is understood literally, because this hydrogen giant is 18 meters tall! Since Hydrogen 18 is the first to introduce many solutions in the world, we wanted to highlight the strongest points of the latest Solaris bus.
When working on the script, we followed the example of online communication giants - Apple, Mercedes, Volkswagen. We wanted our premiere to be a fascinating adventure for all viewers.
We created an entire creative team, where three scriptwriters were responsible for specific communication areas, under strict control and guidance of the director who organized the entire premiere.
Of course, the premiere was enriched with numerous three-dimensional animations, including an impressive animation showing the construction of a bus.
We created as many as eight virtual worlds that symbolized the topics discussed by specialists. A lot, but it was necessary! Thanks to this, the whole thing was diverse, and the viewer felt that he or she was discovering something new every second
To increase the strength of communication, we supported ourselves with such effective solutions as flat two-dimensional animations.
