Soul Poetry Brand Identity

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About: Renn Byrd is an Intuitive Channel Artist and the creator of Soul Poetry, a technique by which she channels poems and messages from randomly selected book pages. The words deliver messages of healing, confirmation, inspiration, enlightenment and encouragement.

Some things we created together:
☼ Mood boards
☼ Brand identity including logos, brushstrokes, fonts, colors & textures
☼ Style guide & Canva brand kit setup
☼ Book cover design
☼ Flodesk newsletter template design
☼ Presentation deck template
☼ 25 social media templates and Instagram feed creative direction
☼ Business cards
☼ Squarespace website

Main Logo: Renn’s work is often about having a return to self, so a circular logo made sense.

Mood Boards: I created 3 mood board directions to establish a visual feeling for the brand that aligned with the client’s brand strategy.

Logo System: I developed a set of monochromatic logos, brushstrokes and textures that compliment Renn’s colorful artwork.

Style Guide: I provide a style guide and brand assets for every brand identity project, including guidelines for logo usage, brand colors, fonts, etc. The brand assets are also uploaded to Canva's Brand Kit for easy access and use in creating marketing materials.

☼ Photoshoot Art Direction ☼

📷: Brand photography by Kristina Rust. Framing elements hand-painted by me.

☼ Brand Application ☼

Clients often use their brand style guide to DIY materials or hire me for ongoing collaboration. Below are some of the things Renn and I have worked on together using her brand identity.