vanan ā apartments and villas
The vanan brand identity project is an overall design project aimed at creating a visual identity that conveys the brand's message. The project involved creating a series of design elements, including logos, color palettes, typography, icons.
Design elements have been carefully selected and crafted to convey vanan's brand values, including modernity, friendliness and simplicity.
Client: vananĀ Ā |Ā Art Direction & Graphic Design: Trong Duc / Overlay StudioĀ |Ā 2023Ā©
The logo symbol is formed from 4 main elements:
- Monogram V
- Coconut tree seen from above: nature
- Abstract compass image: freedom
- Sun image: energy
- Coconut tree seen from above: nature
- Abstract compass image: freedom
- Sun image: energy
With 4 main factors, it helps to convey the message and be close to the brand's products.
The logo has two uses as verticalĀ and horizontal layout, which increases flexibility in practical application.
The business card is perforated in the iconic part of the logo, which helps customers feel more impressed when receiving it.
