CLIENT: Sony MIX, music channel
PROJECT: To promote channel Sony Mix through print advertisement.
OBJECTIVE: To make the music channel brand popular enough for people to recall. We will make people believe in music and engage them. We will ensure that they connect to the music we play and become a part of our music list. This music channel will serve them with the best and popular music of all types.
TARGET AUDIANCE: Music and non-music lovers, dance troops, families, couples (all age groups).
KEY MESSAGE: We are confident that viewers shall enjoy MIX as a channel that remains true to the music genre. Also, music we play belongs to every mood type.
BRAND ATTRIBUTES: The music channel serves nostalgic Romantic, Devotional, Fresh, Groovy songs.
DELIVERABLES: Advertisement | MEDIA: Print media
Illustrated the different moods and related them with songs and music played by sony mix
Revealing the stories
