The concept behind this website is to create a competition to find The People's Reviewer. A person that would give an honest outlook of a VW car. There was a series of heats and a final where the winner was decided and awarded a Tiguan car. I wanted to make the website feel tactile and human as if each person within the competition had created there own section. Each person had a custom page with illustrations individual to there uploaded review.

agency: TribalDDB
Client: VW
My role: Design / Illustration
website: