Nati Corrales, is a beauty studio located in the heart of Las Condes, Santiago, Chile. The studio offers personalized and high-quality services such as: image consulting, colorimetry courses, makeup, hairstyle, among others.
The challenge:
Natalia wanted to rebrand her business. She wanted to give it an elegant, minimalist and timeless touch. One of her main requirements was that it had the initials of her name and she could adapt it to any surface.
During the process, she also wanted to improve the design of some of her products. In addition to her visual identity, we renewed her folders, her gift cards and designed a pocket color wheel.
The Solution:
I worked on a minimalist and timeless proposal that could be used in any format. All the proposals took the initials of his name as protagonists, to meet the main requirement.
We kept the pastel pink color palette that the brand already had, because it fit with the brand values.
We work by hand with different shapes and illustrations that I then digitised in Adobe Illustrator to complement the visual image of the brand and later it can be reflected in the stationery design, to create a harmonious piece.
Client: Natalia Corrales S. | Location: Las Condes, Chile | Web: www.espaciokora.cl
Service: Brand Identity, Stationary Design & Packaging Design
