The brief

The DealerCenter Digital is a professional sales tool for the mobility industry. With an ambitious, interdisciplinary team, the company always looks forward, with the goal to shape the future of digitalized retail.

The logo

The logo promotes brand identification and recognition. It makes the brand more visible and is an important cornerstone of DealerCenter Digital’s position in the market.
The logo consists of two main elements: the “D” brand mark and the logotype.

Brand typeface

Typography is one of the main tools with which the company’s personality and values are conveyed. Therefore, it is important not to use any fonts other than the institutional.

Designed by Tom Anders Watkins & Ellen Luff, Aventa is a geometric typeface with contemporary touches.

It gives anything from headlines to body copy a modern feel from its strong elementary shapes and sharp cuts. In addition a high x height helps the lowercase feel as imposing as its all caps counterpart.