BUDAPEST SELECT @ ALCOVA - exhibition design / 2023

hungariandesign design designer Alcova budapestselect gasparbonta hfda mddu

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"Every product tells a story" - Product born out of story

We have a deep-rooted affinity for stories.

Our stories of the future inevitably project our past experiences as environments to be achieved or avoided. By recognising the importance of the past, alongside our trust in the spirit of technology and innovation, tradition, as a lesson, can emerge as an indispensable resource and tool. Moreover, it can slowly begin to regain the intrinsic relevance in art and design, not only which has been lost in the indirect facelessness of mass production, but which has made them fundamentally inseparable.

Tradition shapes us since childhood.

Through it, a reciprocal belonging develops between individual and community, community, and living space. Mindful of this aspect, we can begin to strip the land of its primary, economic connotations: property, real estate, capital, or natural resource. We can turn to it instead as a mediating medium, as a link to our identity, our ancestors, and our way of life. To be native to a land is to live as if our children's future depended on it, and indeed it does. And so, the land is the place where our responsibility to it can be fulfilled, which is to teach and learn, from each other and, through matter, from the land itself. In our relationship with matter, direct reciprocity can unfold in which imperfection is of value. Intelligent manipulation of earth, wind and fire through imaginative arts can be the key to change.

The stability of the earth evokes nostalgic memories, leads to the freedom of the wind, the wind to warmth of the fire, and fire to the stories born in the circle of home. When guided by the pressure of time, our stories are written down, whether in words, forms or objects, tradition may become static. It is through the act of abstraction that we are able to experience it again in its dynamic flow, and to realise our responsibilities: to actively incorporate the stories of our past into our vision of the future.

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