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You know what to do! Bold package project

The "You know what to do!" drink is a bold and provocative nod to the political climate of our time. The 1960s punk-inspired illustration style, complete with dashed lines and shapes, is eye-catching and sets the tone for the package's content. The three stylized portraits of dictators Kim Jong Un, Ali Khamenei, and Vladimir Putin serve as a stark reminder of the oppressive regimes in North Korea, Iran, and Russia.

Each portrait is accompanied by a slogan from protesters in their respective countries, adding a layer of social commentary to the package. An ironic caption referencing these selected dictators is also featured prominently. For those who are curious, the Molotov cocktail recipe on the package provides some kind of a call to action.

This project draws inspiration from Cildo Meireles' "Insertions into Ideological Circuits: Coca-Cola Project" from 1970.
You know what to do! Bold package project
Published:

You know what to do! Bold package project

Published: