Welcome to the "Chicken Fill-A: The Last Stand for Taste" campaign,
a creative collaboration that celebrates the popular game and TV show "The Last of Us" while showcasing the mouthwatering chicken sandwiches from Chicken Fill-A. This visual project focuses on limited-time promotions, themed menu names, and engaging taglines that seamlessly blend the worlds of "The Last of Us" and "Chicken Fill-A"
This project demonstrates the power of visual storytelling, as well as the versatility of Chicken Fill-A's brand identity. By leveraging the popularity of "The Last of Us" through this campaign, Chicken Fill-A can attract new customers, engage with fans of the franchise, and showcase its delicious and adaptable menu offerings.
Embracing the revolutionary spirit of "The Last of Us" our sandwiches take a bold stand against the ordinary. Each name sparks a sense of defiance, mirroring the characters' relentless battle against their circumstances in the post-apocalyptic world.
This naming strategy, steeped in rebellion, resonates with the daring and audacious, capturing the essence of the game's raw grit and energy. Taste the revolution with every bite.
Venturing into the dynamic world of Unreal Engine 5, I crafted a small town reminiscent of the atmospheric allure of "The Last of Us." The intriguing in-game captures, refined with meticulous photo manipulation, now boast our Chicken Fill-A sandwiches in a brand-new light.
This project is more than a creative exploration—it's a testament to my design evolution. In the past year, I shifted gears, transitioning from graphic design to environmental design. And now, here's the striking confluence of both realms.
I hope this project has taken you on an enjoyable journey, intertwining the vibrant worlds of gaming and gastronomy. Your thoughts and feedback are immensely valuable to me. I'm eager to hear your insights and perspectives, so don't hesitate to share them.
Creative director: Adel Gamal
Editor/Colorist: Yamen Zakaria
Copy writing: Chat-GPT / Omar Gamal
