Mx.3 —
Associate Engagement, Design at Aldo.
Associate Engagement, Design at Aldo.
For the launch of the new silhouette from the Aldo Mx line, a package was created for the store associates to increase their engagement and overall understanding of the concepts behind the collection. It included a Mini-Magazine and a bubble wrap pouch filled with enamel pins, postcards, and a note about what to expect.
Graphic Design & Additional Photography | Jennifer Dunaj
Marketing | Isabelle Roy, Linda Cote
Artists | Buff Monster, Pony, INSA, So Youn Lee, Dina Saadi Artists'
Agency | LNDMRK
We created a mini-mag to introduce the Mx.3 story to store associates. It was sent to all North American stores carrying
the collection, and it included an overview of the meaning behind Mx, a campaign sneak peak, interviews with team members that contributed to the project, and key features of the new silhouette.
Overall, the positive response indicated that this type of initiative is key. To educate the store associates on how the product is made, what the product and the trend stories are, and to help give inspiration on how they can wear it (or sell it), they preferred a printed magazine-like format.
We also created an Mx.3 Artist Series package and gifted it to store associates. Inside the bubble wrap pouch were pins, postcards, and a note about what to expect from the launch.
To enhance the unboxing experience and connect on a deeper level , we developed 5 postcards to introduce and provide context on the collaborating artists. These were developed to support the omni-channel strategy to build loyalty through sharing product knowledge and storytelling when launching special collections.
They were sent to the select 20 stores (carrying the collection), were distributed with online purchases, and were gifted to the store associates.
