Project: Food Truck Design
This identity was a college branding project. We were required to select a food category from a provided list then research food truck design. Define the parameters of our client’s identity and intentions by outlining who they were, what makes them unique, what food they will serve and how specifically they will position themselves from their competition.
After defining these specific we created a name for the food truck business then create an appropriate logo to begin the branding process. Then we designed a food truck wrap within the provided fabrication template. There were only two provided requirements; provide the location of the serving window and a menu board for functionality. All other branding and design components were up to me.
Food Truck: Smack-En Smoothies
