By incorporating traditional symbolism of Chinese culture into the namecard, the design complements oriental values of Invictus Global. The essential balance of energy and elements of nature is represented by the dominant octagon shape, which serves as a distinctive identity along with the acronyms of the company's name. The design primarily balances the sophistication of a business investment firm with the traditional values of Chinese culture. 


Digital Print with Hot Stamping 
Freelance Project – Invictus Global
Singapore 2013
Invictus Global
Published:

Invictus Global

a corporate identity balancing aesthetics of business sophistication and traditional Chinese values

Published:

Creative Fields