Icon system COMATEC
"Comatec Group is a company that provides engineering design, project management and specialised services in industry. (...) Multidisciplinarity and comprehensive knowledge of industries is a difficult challenge, but Comatec has many years of experience and know-how in many areas of industry, specialising in projects related to mobile machinery, commercial vehicles, industrial automation and its modernisation, material handling, production systems and energy."
(Source: Comatec)
In order to cope with the presentation of the brand's offer with such an extensive range of services offered, we proposed a proprietary system of icons, thanks to which the brand can visualise every element, even the smallest one, for the purposes of its communication.
The icon system was based on the brand's key visual, in which one of the main elements is a characteristic grid. Based on this, we built a corresponding grid for the construction of each icon in the system.
The themes of the icons range from the scope of the offer, to the visualisation of themes from the life of the team, to the construction of... numbers and letters.
Thanks to the grid created, the system allows for the free construction of further images that diversify communication and also allows for the creation of occasional icons.
Currently, the icon system database contains more than 50(!) different, visualised themes.
Using the icon system, we have designed:
+ Comatec's offer publications;
+ Exhibition elements;
+ thematic posters;
+ corporate gadgets.
+ Exhibition elements;
+ thematic posters;
+ corporate gadgets.
