The Ask
As a clean energy company, Gentari has tasked our team with creating a new brand to reflect their mission to promote a better energy future. The big idea behind the brand is to inspire movement towards a sustainable future. With the look and feel being established by other senior designers, my role in this project is to establish the design rules of Gentari and create a comprehensive brand guide for other designers to reference when creating new assets for the brand.
Note: Mockups and base designs are not created by me.
My task is just to create a cohesive brand guide on how to utilise the already established brand assets.
The Brand guide
For Gentari's brand guide, I established clear measurements and graphic rules, encompassing all key brand assets and a graphic system for print and digital platforms. The guide ensures consistency across all brand touchpoints and lays a solid foundation for future brand development.
Extracts of some pages from the brand guide (below)
Icon Suite
As part of establishing the design rules for Gentari's new brand, I created a new set of icons that enhanced the brand's visual identity and communicated its values clearly. Using a base of 3-4 icons that were designed by another senior, I expanded upon them to ensure they complemented the brand's overall look and feel. The result was a new set of carefully crafted icons that represented Gentari's commitment to clean energy and sustainability, adding depth to its overall visual language.
Brand Touchpoints
Once the graphic and grid system for Gentari's brand was established, I demonstrated how it could be flexed across various touchpoints to conclude the brand guide.
Thanks for reading!
