In this project I was doing a campaign to help McCafe increase the sales of their coffee by creating an idea to relate it to memories so it has a greater meaning than just coffee. I created three instagram posts, three stories, a A0 Mupi, and a key visual.

Memories with McCafe

Insights:

McCafe are targetting Gen Z to

buy their fresh, yellow coffee.

we’ve had so many memories with

mcdonalds, and now it is time to

make a switch to McCafe.

Problem:

Customers always think of

McCafe and associate it with

McDonald's.

Solution:

Change the perspective by

opening farther branches from

McDonald’s.

Slogan:

Meories are special with McCafe.