Agency
Novo Engenho Com.
Art Director
Julio Diniz
Copywhriter
Vanessa Merjan
Client
Setescc
Governo de Mato grosso do Sul
Production
Eureka Films
"ASAS. Coragem para voar."
"Wings. courage to fly."
Impactar pessoas, virar a chave, acabar com o estereótipo de marginalizado e excluído povos indígenas de processos políticos e sociais, e com foco nas pessoas que são um exemplo de superação,
deixando claro que todos têm as mesmas oportunidades, sem perder a identidade.
Impact people, turn the key, ending the stereotype of marginalized and excluded indigenous people from political and
social processes, and focusing on indigenous people who are an example of overcoming obstacles, making it
clear that everyone has the same opportunities, without losing their identities.
Empowerment | Training | Development | Opportunity
Encouragement | Change | Independence | Freedom
The name ‘Asas’ comes as an allusion to the feathers of birds that the indigenous people use to build their adornments, together with the concept of them “creating wings” to leave their “nests” and gain the world, without forgetting their origins. Also entering the question of the State Government, thinking subjectively: “it (the government) may not give you wings, but it gives you the paths for you to learn to fly”.
A pintura corporal indígena é a utilização do grafismo e de cores
para embelezar o corpo para luta pelo território, nos movimentos, cerimonias de festa,
na reza, simpatia, é crença, em que são utilizadas várias sequências de linhas padrão.
Indigenous body painting is the use of graphics and colors to
beautify the body to fight for territory, in movements, party ceremonies, prayers,
sympathy, it is belief, in which several sequences of standard lines are used.
As pinturas corporais provenientes da cultura e dos costumes dos povos originários indígenas,
serviram de inspiração para a criação da identidade visual do projeto.
Body paintings from the culture and customs of indigenous peoples served as inspiration for the creation of the project's visual identity.
It is the use of graphics and colors to beautify the body to fight for territory, in movements, party ceremonies,
in prayer, sympathy, it is belief, in which various segments of geometric lines are used.
Encouragement places indigenous people at the center of personal, social, mental and professional development.
This construction enables indigenous peoples to gain control and mastery
over their own lives, changing the future of their communities.
Obrigado!
Thank you!
