Guido Tielman, Dutch consul-general in the economically expanding city of Chongqing [31 million inhabitants], selected LILIANE BV from among approximately 200 Dutch international enterprises as the one with the greatest sales potential in China by far: “I am very impressed by the Dolls Villa.” Tielman is sounding out the potential of bringing the LILIANE Dolls Villa to the children of China at the Wereldveroveraars conference for conquerors of the world on 13 May 2014.
Tielman: “The Dolls Villa has tremendous sales potential in China. Here’s an anecdote to illustrate this. I live in a hotel in Chongqing. I recently passed by a wedding reception in the hotel. Looking outside, I noticed that there were ten Ferraris at the hotel car park! What I want to say is that there are many people in China nowadays with serious money. My British colleague sells Bentleys and he told me that he sold eighty Bentleys in just four years’ time.”
“This is the Bentley! [pointing to the dolls villa on the screen in the conference hall] The Dutch Dolls Villa is the Bentley among the world’s doll houses. The Chinese are very status-oriented. If you, as a parent, are able to buy a LILIANE Dolls Villa, you are a good parent.”
“Because of the one-child policy, parents only want the very best for their child. The last [marketing] element is that the Chinese wish to educate their child to the highest possible level and give it the best possible upbringing. Parents are anticipating on the importance of developing a child’s creative potential. The Dolls Villa can contribute to this ideal.
