Client: Hashtag Poker | Poker Sports League
Business Problem: Not many people know about Hashtag Poker app. Also, we want to reach out to the youth, the GenZ.
Creative Articulation: Launch Hashtag Poker as the one-stop universe for all things poker to current poker players as well as potential ones.
Concept: We came up with 3 fun, crisp, short scripts that had a main character who possessed some attributes that made him the perfect poker player.
ROI: 220% increase in app downloads
PLAYA PALLAVI
She wins people’s hearts by messing with their heads. Playing bluff and calling the shots is her style of game. You go girl, #PlayHashtagPoker, Playa Pallavi! How about you? Download the Hashtag Poker app and get 10K chips upon sign up!
PERFECT PARAM
For every doubt you have, he'll have the perfect strategy, plan, and solution! He has been hashtagged to #PlayHashtagPoker. What are you waiting for? Download the Hashtag Poker app and get 10K chips upon sign up and more exciting rewards!
POKER FACE PRACHI
Meet Poker-face Prachi who has bluffed people into believing her, successfully so far. Will her winning streak continue on Hashtag Poker? Are you a better bluffer when it comes to making a poker face? You’ve been hashtagged! Download the Hashtag Poker app now and get your poker face along!
