Established in 2003, MOJO winemakers was born within a fine wine distribution company as an off shoot brand. It was praised by critics for its exceptional value for quality. But along the way MOJO lost it's 'mojo'.
We were engaged to re-imagine the brand and to build a refreshed, new unique wine story.
We created a simple and cohesive narrative that consumers could relate to - focusing on honesty, transparency and provenance. Using bold colours and type and a strong visual language, featuring bold graphics stripped back to the bare essentials. What you see is what you get - each varietal is represented by a number and colour making them memorable and instantly recognisable.
MOJO doubled in sales after the new brand launch, a testament to how a product with an unexpected ethos can achieve great shelf appeal.
MOJO
Strategy
Branding
Packaging Design
Art Direction
Strategy
Branding
Packaging Design
Art Direction
Contact Us — oneandother.com.au
Follow Us — @oneandother.studio
