Lip gloss line visual campaign
’Nabila K’ Cosmetics
For the new lip gloss line, 100100 design a brand image to use on a variety of social media platforms, as well as to use on packaging. This lip gloss category has ten different shades, from more pale tones to more saturated ones. Each variation of colour has its own name and description. Using the legend for the colours and shades, we have designed one main visual composition for each one, alongside some different designs for other shades.
These product visuals are dynamic compositions made up of the different bottles, items and accessories linked to the lip gloss. The objects of every design are coloured to match their respective shade, description and name of the lip gloss. To further accentuate its natural ingredients, we included many natural elements in these compositions, such as fruits, flowers and colourful minerals.
To show the customer the wide variety of colours, we have created a package for online purchases, which includes a simple yet informative and eye-catching catalogue. When open, it effectively shows the whole line of different colours and shades of each lip gloss. This way, a person looking to make an order will have a wider knowledge of all available products.
To make the product more flexible for different people from different walks of life and social circles, we made it possible for additional images and visual components to be mixed together with text to complement any format.
