Bancom, the new name and brand identity for Banco de Comercio, renewing itself for the first time in almost 40 years.
Challenges: Transforming the only bank in the Peruvian financial market that still maintained its same identity since the last century; improving its performance in digital ecosystems by providing it with a conceptual, proprietary symbol inspired by its origin, and shortening its name to simplify and give new meaning to the brand.
"The power to be able to", a tagline that summarizes a new way of understanding the business model, Bancom as an enhancer of possibilities, and the flag as a symbolic celebration of the achievements and resilience of its clients.
Motion graphics by Bancom
