From the name 'Dranex' itself we can infer that this product deals with the cleaning of drains.
As we all know, while washing vegetables and utensils, many times, left over food particles get accumulated within the drainpipe. This leads to clogging of the drain. Dranex with its chemical properties, dissolves any such leftovers and unclogs the drain.
Concept
This fierce chemical quality gives Dranex the characteristic of a predator, thus making the left over food particles its prey, which forms the basic theme of this campaign.
Logo
Hoarding (x3)
News paper ad
Magazine (x3)
Bus Stop Panel (x2)
Visiting Card
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Stationery