Every team needs its fans. Their support and encouragement boost positive sentiment. To make sure Jamshedpur FC's fans were there with us every step of the way, we accomplished this through our campaign ‘Ab Jazbaat Bolenge’ for Season 2019-20 & 2020-21.

With a video-first approach, we featured stories and struggles of players. Along with it, our core focus was to promote the club’s grassroots programme and the schools associated with it via feature stories about coaches and students and how football changed their lives for the better.

These stories struck a chord with the fans and their love for the team outpoured. 

The campaign strengthened the bond between fans and the club and the community has been growing ever since.

With focus on short video consumption as our biggest aim, we managed a solid total of 16 million views on Facebook with zero media spends).

Garnering massive numbers on digital media in Season 2021-22, it also became one of the best performing Tata Group companies on digital media. The football club wrote history by lifting the Indian Super League Shield for the first time since its inception in 2017 while digitally, the club became one of the highest engaging ISL pages on social media.

We also worked on outdoor hoardings, stadium hoardings, perimeter branding and posters.