For the traditional brand Birkenstock, we delved into history, product and the personal relationship customers have with their Birkenstocks. The unique footbed and special DNA of the sandals - cork, natural latex, copper, brass, wool felt and leather - are main characters of the image film. Embedded in the story of a little girl who still wears her Birkenstocks as a mature woman, the viewer is immersed in the world that made history in 1774 with the invention of the footbed.
CLIENT · BIRKENSTOCK // PROJECT · BIRKENSTOCK IMAGEFILM
Creative Director · Anton Riedel // Concept · Anton Riedel, Susanne Frericks
Producer · Tina Haffke, Laura Giersdorf // Art Director & Animation · Christoph Große Hovest
Director · Anton Riedel // DOP · Timm Lange, Ben Wieg // GAFFER · Dirk Hilbert
SFX · Björn Friese // Editor · Michael Pikelj // Music · Loy Wesselburg
