DEARSOCUTE hopes to give brands a free attitude towards "fashion" through visual upgrades, breaking the "cute feeling" of brand names that the public perceives.
We have imagined the brand scene of 'DEARSOCUTE', building a new fashion visual system through the distorted and disorderly arrangement of fonts, thereby changing consumers' stereotypical perception and consumption perception of the brand name.
DEARSOCUTE希望通过视觉升级赋予品牌对于“时尚”的自由态度，打破大众认知下品牌名称的“可爱感”。
我们对“DEARSOCUTE”进行了品牌场景想象，通过字体的扭曲变化与无秩序的排列感搭建全新时尚视觉体系，从而改变消费者对于品牌名称的刻板认知与消费感受。
Brand DearSoCute
Time 2022-2023
Location HAINING
© 2023 Oneday Design
