The project was to create a skincare range produced for men. I named the brand, created the identity and art direction from scratched coupled with the brand strategy and architecture.

Obsidian is an artfully crafted skincare range designed especially for men. Created using the perfect blend of both natural and active ingredients. Masculine yet elegant, practical but polished; Obsidian has been developed with the contemporary gentleman in mind and comprises four skincare essentials that effectively cleanse, hydrate, exfoliate and brighten the skin.

Obsidian is...

Skincare For Men.

Made from the very best natural ingredients. Our formulations are enriched with the very best active ingredients and premium natural extracts, to deliver the ultimate performance and an elevated wellness experience for your skin.

Obsidian is volcanic glass, rough and masculine yet elegent and precious. Obsidian is built up of layers of volcanic activity, built up like skin.