A health campaign to promote dragonfruit and its health benefits, Beauty & the Dragon narrates the origin of the fruit in which the product is produced everytime a dragon 'puffs' its breath. Following the feminine yet sophisticated illustration of Malika Favre, the campaign personifies the modern woman as one in command of the ferocious beast, instead of a damsel in distress. Empowered with knowledge and the secrets of the dragonfruit, the modern beauty is able to create a future of everlasting youth.
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Digitally illustrated Poster
School Project – Visual Communications II
Singapore 2013
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