Peris is a pediatric dental clinic that provides significant services for its young patients. The clinic's dental unit is located in the middle of a huge playground.
The goal was to create a memorable and playful visual identity that would appeal to children and their parents, centered around a bunny mascot representing the brand with bright, healthy teeth.
Rather than directly featuring the bunny in our brand design, we illustrated playful footprints of the character everywhere, conveying the idea that we can take a bite of anything we want and have fun while protecting our teeth.
Instead of placing usual restrictions on eating sweets, we invited children to participate in safeguarding their oral health with us.
These concepts helped us develop a variety of icons and visuals with a distinct, child-friendly approach.
