Guinness
Art Direction
Print & Digital Design
Beers of Ireland Key Art
Video Animation
Print & Digital Design
Beers of Ireland Key Art
Video Animation
Studio WMK teamed up with Dash 1 to design and build a St. Paddy’s Day display for two LCBO flagship stores in Toronto. We came up with a static, gamified piece of advertising to clear up some misconceptions about Guinness.
The team wrote the copy, mapped out and designed the spaces, worked with Saucealitos in LA to developed video animations and even installed the more than 80 individual printed pieces. The diecut crowns combined with a layered graphic behind made for a strong beacon to draw in consumers.
