About the project
The brief was to redesign the existing traditional packaging design.
Design must be visually acceptable by all races and doesn’t skewed
towards one race. The concept started where the Chinese believes
that tangerinces always bring fortune to them. It also reflect the
brand's name in Mandarin, jí xíang 吉祥.
Inspirations
Packaging design
Promotional poster design
Presentation booklet
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