NEW PULL&BEAR LOGO
A modern, minimalist approach to capture the youthful
and dynamic spirit of PULL&BEAR.
Clean lines and bold typography convey a sense of sophistication and elegance,
while the playful use of negative space adds a touch of fun and creativity.
Overall, the new pull&bear logo perfectly captures the essence of the brand,
appealing to fashion-conscious consumers who value style, quality, and innovation.
Featuring an ampersand based on the latin word “et.”
By using a flowing geometry that intertwines the letters “e” and “t,”
we created a symbol that captures the dynamic and modern spirit of pull&bear.
The simple, monochromatic color scheme draws attention to the
unique shape of the ampersand and its sense of fluidity and movement.
We believe that the design perfectly represents the studio design ethos.
The monogram consists of a bold, abstracted P and B, which are horizontally merged by the center to create a distinctive and memorable design. The P and B are crafted
with a unique and dynamic design, featuring sleek lines and sharp angles that give the monogram a sense of energy and elegance. The monogram's modern and minimalist
style allows it to be used across different mediums, from packaging and
marketing materials to social media profiles and in-store displays.
PULL&BEAR LOGO PROCES
Proposals and sketches during the Pull&Bear new logo design process.
