This ad was created to bring awarness to help fight against Dementia with the Alzheimer's Society organization. It's sole purpose to the viewer is to make them think what it would be like if you forget memories closest to you. The family portraits have vanished leaving nothing but blank picture frames. I lowered the saturation, colour range and added some "cloudy" to interpret dull or lost memories. The image of the stairs and picture frames was a previous image that I cropped, adjusted and removed any unwanted elements or watermarks. This project really inspired me to do more work for Alzheimer's as my grandmother has been through it for years as she has become older. Feel free to leave a comment, appreciate or ask any questions!