EA Games
DEAD SPACE 2

We made a teaser campaing based in Unitology, the religion present in this game, we launch a campaing for Unitology in Spain (first video) and then we make a campaing aganist this sect headed by the main character in the game to sabotage (second video) the introduction of unitology in our country. We gave users both options, join unitology or the resistance.

Copywriter: Rubén Caldera
Art directors: Manu Bueno, María Muñoz
FIFA 2011
Reactivation campaing for the new version of this classic before summer. Let´s repeat the 2011 world Cup final Holland Vs Spain. Users can choose a team to play for, we make a sellection and one team of 11 players of each country play the final.

Copywriter: Rubén Caldera
Art director: César Jacobi
BATTLEFIELD 3 PROPOSAL
You have to be well trained for a  game "too real". We create this concept and think about real marine training. So we only find a solution: bring to you the best Marine training sargeant, Sgt. Hartman. ¿Are you prepared?
Join with your Facebook Profile and Sgt Hartman will decide if you are dare enough to play Battlefield 3. 
Also you con see exclusive game content, learn marine songs, share contents with your friends, etc.

Copywriter: Rubén Caldera
Art director: Hota Abenza
EA games
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EA games

Different campaings for EA games Spain

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Creative Fields