Sustrans are a leading charity enabling people to choose healthier, cleaner and cheaper journeys that also have less of an impact on the environment. Their flagship project is the National Cycle Network, which has created over 14,000 miles of signed cycle routes throughout the UK. Walking can spontaneous and this is what the campaign celebrates. The best way to 'See More' is by foot or by bike.
The concept is based around the little things you may miss by not walking and that you really do see more when you go by foot, instead being on cramped bus or train for example. The main visuals play heavily on photogrpahy as way to encourage people to go and explore the world around them. The campaign intergrates with Instagram and asks the public to build a visual map of the Great Britain.
The concept is based around the little things you may miss by not walking and that you really do see more when you go by foot, instead being on cramped bus or train for example. The main visuals play heavily on photogrpahy as way to encourage people to go and explore the world around them. The campaign intergrates with Instagram and asks the public to build a visual map of the Great Britain.
