When the unexpected happens, people lose their access to food, water and shelter. When an emergency hits, Oxfam 365 is there. The concept is based around access, and how you feel when you lose it. I have used messages found within computer technology that usually warn of danger, unsupported applications or unexpected errors and have adapted them to fit with the message of Oxfam 365. These brightly coloured print adverts would run simultaneously with the online partnership below; that will run for one day only worldwide. The print adverts would run for an entire week from day one in support of the online partnerships.
The online partnership with Google, Netflix, Spotify and Barclays will take the concept of losing access to a different level. When customers of these online services go to log-in to their accounts there will be a momentary delay of six seconds befor they can enjoy that next film, track etc. The concept here is based around blocking access to services and how that makes one feel; even if only momentarily. Once the six seconds are up we are done and dusted leaving the individual ever so slightly confused but with an important message in their mind. This initial contact is rapid; again highlighting the role of Oxfam 365.
